Why should SMEs invest in on-demand delivery services?

05 Nov

Only 20% of small firms offer online services, leaving a largely unexplored market for last-mile deliveries.

Covid-19 is being seen as a black swan event for the world economy, with implications ranging from making remote working a norm to causing a drastic upheaval in the way people spend.

Despite the fact that traditional businesses suffered as a result of the pandemic-induced lockdown‚ the altered landscape worked as a major impetus for digital transformation across business and delivery methods.

In a price-sensitive market, SMEs are constantly working to find their unique advantages. Because of today's disruptive technologies, businesses are expected to provide more value-added services to customers, such as delivery methods that improve customer experience.

Businesses such as pharmacies‚ restaurants‚ personal wellness centers‚ and e-commerce‚ for example‚ demand faster and more dependable delivery services to assure product quality.

Over the last several years‚ the global populace has been accustomed to the concept of last-mile delivery or doorstep delivery‚ whether it is food delivery or e-commerce platforms.

However‚ the pandemic has accelerated the widespread adoption of these on-demand delivery services throughout the world.

According to a KPMG study‚ 80% of clients today expect same-day delivery. In fact‚ 50% of buyers are willing to spend more money for speedier delivery. As customers become accustomed to incredibly fast delivery‚ retailers will increasingly see shipping alternatives as a “need rather than a choice.”

Why must your business invest in on-demand delivery services?

  1. Digital advancement

    Anyone who is exposed to smartphones gets used to the interface and knows how the on-demand applications work. Be it booking a cab, or ordering dinner‚ it’s easy to understand the application interface.

    Customers, therefore, are highly dependent on mobile applications to fulfill their basic requirements, just by clicking on them. This digital shift provides the added convenience of having a dedicated app that can render a particular service.

  2. Gain a competitive advantage

    The shifting loyalty has made the on-demand market an ideal option for customers. Instead of stepping out to shop for groceries‚ people prefer ordering online through platforms like Grofers or Big basket

    This shift has been of great interest and value to small businesses‚ which can jump on the bandwagon and benefit locally.

  3. Upgrade shopping experience for customers

    Customers love comfort.
    If you mix it with a smooth shopping experience, your audience will turn into a loyal customer base.

    The on-demand economy isn’t going to be obsolete anytime soon, which gives you an opportunity to explore the industry, invest in it, and improve your business by making your customers happy.

How do SMEs start investing in on-demand delivery services?

Build partnerships with logistics companies

Owning a delivery fleet is not the ideal business strategy for SMEs because it reduces cash flow and raises operating and maintenance costs. This puts additional strain on firms during quiet seasons.

As a result‚ partnering with logistics businesses to manage your last-mile delivery can alleviate investment concerns while also allowing you to handle ad hoc requests in a more flexible manner.

Customers’ purchasing intent and retention rise when they can get their goods quickly.

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