The Importance of Video Marketing

24 Jun


First things first, if you aren’t making videos, you’re likely to fall behind. We humans with an attention span of 8 seconds always look for quick options. We are surrounded by multiple social media platforms around us, 24*7. 

How are we supposed to bring in leads? How do we market our products? Ads aren’t enough? We understand your questions and we know one short answer. 

Video Marketing.

Videos are sweet. Creating videos can transform your brand in just a few minutes or maybe seconds!

What is Video Marketing?

Video Marketing is the quickest way to educate your customers about your business/brand. 2018-2019 revolutionized how businesses market their products. They went from being just a part of their marketing strategy, towards a holistic business approach to create actionable, knowledgeable yet meaningful content for the users. Maximize interactions with your audience, build your entire marketing structure that revolves around video marketing. 

If your landing page contains a video, chances are that your audience will connect more with your brand. Videos are capable of boosting conversion rates on your website by 80%. It’s not just about your brand or your users, sales representatives connect and convert prospects on a different level as well. Delighting your customers should be your ultimate goal and video marketing is a step in the right direction.

How to Start?

This is important. Take notes. 

Creating a video isn’t a cakewalk for sure. A mere 30-second video will require  equal efforts, brainstorming, and considerations like a 2-minute video, or more. To make this a little seamless for you we’ve listed down a few points to help you get started.

Lights, Camera, Action!!

Step 1: Think

It’s not as simple as it sounds. Curating your ideas at one place is a tough task but worth a shot! You might get a brilliant idea while eating, or maybe when you’re on a date or maybe in the bathroom (Pro tip: Always keep a notepad handy). Don’t rush it. It’s a process. Never push yourself to think. It comes naturally. And trust me, your million dollar business idea is yet to come.

Step 2: Script

After you’re done with your thinking exercise, it is important to create a script out of it. It’ll give a voice and character to your imagination. So, write, write,  write

Step 3: Prepare

Decide if it’ll be an animated video or a video with real people, and set up your cameras and location according to that. Prepare your talent and get ready to roll. 

Step 4: Organize

Once you’re done with your shoot, organize your footage. Keep all the parts and make sure you take out 2-3 rough drafts. Try mix-matching and curate the best piece for yourself. 

Step 5: Edit

Once you’ve decided your take, it’s time to edit that. Choose suitable music, add a voice-over, and keep trying till you find it visually appealing. And when you’re done with the above steps, you’re all set to launch your little gem.

Tip: What should be the ideal video length?)

  • Instagram: 30 seconds
  • YouTube: 2 minutes
  • Twitter: 45 seconds
  • Facebook: 1 minute

How Effective are Marketing Videos?

Video marketing is engaging. It gives a real-life picture to your products and helps with brand awareness. It is versatile, engaging and entertaining. One quick question, why do you like videos more than pictures? Because it promises more. It promises more value, content, entertainment and knowledge. Videos are easy to comprehend and highly digestible. Video marketing can give a huge return on investment (ROI) through multiple channels. Still not convinced? Let us throw in some quick facts:

As per the reports by Hubspot and Cisco:

  • 97% of marketers claim that videos help customers understand products.
  • 81 % of businesses are now using video for marketing.
  • Over 80% of all traffic will consist of video by 2021.
  • Live video will account for 13 % of traffic by 2021.

A few more….

  • 75 Million people in the U.S. watch online videos. Everyday. Huge, right?
  • In 2019, internet video traffic accounted for 80% of all consumer Internet traffic. Hmmm.

How Does Video Marketing Work?

Marketing is a promotional practice that is meant to educate the users about your brand, its services and products. Don’t always think about selling a product. Think about your customers. Let them feel that you understand their needs, that you have a perfect solution for them. 

Build connections. Emotional branding helps you earn loyal customers. Video marketing helps you reach your customers on an emotional level while also pushing your message and product. The one that impacts your users will impact your business. 

Key Takeaways

Go pen down your ideas and start creating videos. NOW!