Content is magic. It is everything that your business needs.
It can take your brand from nothing to something and from something to everything!
Imagine you are visiting a new place but you’re not allowed to use GPS!
You will feel lost, right?
That's what creating content without a content strategy feels like.
It is important for your organization to define and set goals. Your purpose needs to be clear. Your mission statement should be out and loud. This will help you focus on what’s important and what’s not and help your content marketing strategy to stay in line with your business goals.
Google’s user engagement metrics include time spent on page, session duration, bounce rate, etc. These are a few measures that have become unofficial ranking signals with Google. A poor quality content can have a negative impact on your website. And therefore, while creating a sound content marketing strategy make sure you focus on producing quality content as this will help you reap a rise in SERP rankings and Google’s overall search results.
What is the key to producing a great content?
Don’t just churn out content for the sake of generating something. Content generation is a process. Once your content is aligned with your brand, your users will feel more connected and hence engage more. But how are you going to do this?
It’s not as difficult as it sounds. Let us guide you through –
Define Your Goals
Define your purpose. It should be clear. Your aim must be to boost brand awareness, generate leads, convert users, engage the audience, improve search rankings and keep your users entertained. Great content is the key to attract sales, yes. But those at the bottom of a sales funnel however, need more than just content. Different stages of sales funnel require different types of content. This way you’ll have the right conversation with the right person at the right time.
Research Your Target Audience
Your content strategy will be only effective when you know who your audience is. Keep testing the kind of websites your users/prospects visit, what sort of content interests them and the kind of content they share on social media platforms. This can be achieved by using Google Demographics and Interests. Use this information to churn out content that your audience wants and not what you want to read.
Concentrate On Your Niche
The Internet is full of content. Valuable – Invaluable, doesn’t really matter. It still exists. 99% of the posts go unseen by the users because it doesn’t appear anywhere near the top Search engine results pages. To avoid having your content pieces lost in the pack, churn out content that stands out and offers value to your audience. The more precise you are and the more you focus on your niche, the more likely you are to establish your brand authority in the market.
If you are churning out great content without analyzing the results, you’ll miss out on a lot of good things. It’s like having a phone that has no incoming! Feels useless right? It’s the same here. You NEED to know what your audience likes and what they don’t. There are multiple metrics on Google Analytics that’ll help you decide that:
- Consumption Metrics
- Social Sharing Metrics
- Lead Metrics
- Sales Metrics
Pay Attention To Your Customers
Data Analysis is crucial, there is no doubt about it. But listening to your customers feedback and suggestions can open up a lot of opportunities for you. You’ll get a better understanding of their wants. It offers you valuable insights and shows them that their opinion matters.
Strengthen Your Content
You have a solid content strategy, great. Your content creation is based on your target demographic, amazing. Now it’s time for you to amplify your content. Determine the places your audience uses frequently. Push your content on all of these channels, identify the gaps, strategically analyze your resources, harness your potential, and boost your content generation via different channels.
Creating content isn’t rocket science but implementing it is. You may face roadblocks but that’s worth a shot. Find a strategy, plan, and stick to it. It’s a process and you’ll have to rinse and repeat to see the kind of content your audience likes.
We at illuminz, are proficient in our marketing techniques, that rule. Why?
Because, We’re always listening.