Starting an eCommerce business is an exciting time for every entrepreneur.
As an entrepreneur you have a number of things to consider, countless decisions to take.
From finalizing your brand’s design language to picking the appropriate hosting service; from defining the sales & marketing strategy to employing the best tools for your business — the decisions to be made are endless.
But one question that leaves every entrepreneur startled is,
“Which payment gateway should I choose?”
And as you go around looking for the right payment gateway for your business, only a number of options are likely to pop-up; but the industry leaders are — Stripe, Paypal & Square.
These 3 are the industry leaders who have been facilitating online payments & making the successful industry it is today!
But what’s the difference between these three? Is anyone better than the rest? Which one should you choose?
Let’s find out!
When trying to gain a better, more profound understanding of the three payment gateways, there are six key areas to look into.
The Transaction Fees
Well, the first thing to look for before buying any software is — how much will it cost to you? In the case of payment gateways, the expected costs comprise the transactional fees.
When talking about the domestic transactions within the USA, all the payment gateways, Stripe, Paypal and square charge 2.9% + $0.30 per transaction.
Nonetheless, Paypal’s payment structure could be further broken down based on factors such as:
U.S. or international payments (4.4% fee for transactions originated outside the U.S.)
Larger payments or micropayments (micropayments incur a fee of 5% + .05¢ per transaction)
Online, mobile, or in-store
Profit or non-profit
Virtual Terminal to collect payments by phone
Hosted, embedded, or customized checkout
Stripe, on the other hand, offers a much simpler pricing structure.
They charge fees for processing foreign credit card payments (3.9 percent fee), as well as disputes, currency exchange, and billing (invoicing) services, in addition to the regular transaction fee.
Square, the american payment juggernaut, also plays fairly well when it comes to the pricing structures.
While they charge a primary fee of 2.9% + $0.30 per transaction, they also offer a premium plan for $79/month where their fee would lower down to 2.6% + $0.30 per transaction. You will also get other benefits such as discounted shipping rates, real-time shipping calculator & reduced processing fees as well.
This factor is a big one to pay attention to.
You see, Paypal accepts payments through the following methods:
PayPal Cash and PayPal Cash Plus
Pay by phone
Whereas Stripe accepts payments from a wide array of services.
The major ones being:
Masterpass by MasterCard
ACH credit and debit
SEPA direct debit
And a lot more
And lastly, Square supports the following payment methods:
US-issued and most internationally-issued magstripe or chip cards bearing a Visa, MasterCard, American Express, Discover, JCB, or UnionPay logo.
HSA & FSA Cards
Government & Military Cards
It gets pretty interesting here.
Besides the form of payments accepted, we also need to look into where all the payments are received.
PayPal accepts payments from users in over 200 countries; however, it can process only 25 currencies.
Whereas Stripe only accepts payments from users in 42 countries but can process over 135 currencies.
And lastly, Square currently is available in the US, Canada, Japan, Australia, and the United Kingdom. Plus it can process the currencies of the same countries only.
3rd Party Integrations After setting up your payment gateway, you might want to link to a bunch of 3rd party tools you regularly use.
If you don't have many requirements for the 3rd party API integrations, then Paypal's minimal integration would work just fine for you. It integrates with WooCommerce, QuickBooks & Salesforce, thereby catering to all your eCommerce, Accounting, and CRM needs.
On the contrary, Stripe offers a wide range of integration options here. It has entire categories dedicated to:
And a lot more.
Square, in this particular category, is giving a tough competition to both its business rivals here as it offers integrations options with platforms like:
Accounting & Tax Reporting
Reporting and Analytics
When I Work
PCI Compliance & Security Measures
You are also opting for a 3rd party service to handle the payment processing to relieve yourself from all the hassle associated with the user’s data, right?
Moreover, no matter how secure your website is, when money gets involved, you have to take some extra measures to safeguard your customers’ interests.
You might find it reassuring to know that PayPal, Stripe & Square are Payment Card Industry (PCI) enforcement protected.
It’s worth noting that both Stripe & Square handle all the PCI compliance issues for you without asking for another buck. On the other hand, under its PayPal Pro plans, PayPal asks you to take a step or two to maintain compliance on your part.
Setup Friendliness & Support
The last point of distinction you need to consider is how easy the user experience is.
We all know how easy these gateways are from the customer’s point of view. But things are different on the other side of the coin, i.e., from the website owner’s perspective.
PayPal and Square are your go-to payment gateways if you are kind of a person who likes things being simple. They’re easy, intuitive, and far away from technical complications.
On the other hand, Stripe was built with keeping developers in mind, which explains all the extensive documentation, 3rd-party integrations & such crazy amounts of customization levels it offers.
Although it is possible to set up your Stripe payment gateway with your developers’ help, we won’t recommend it.
Choosing the right payment gateway for your business can be extremely essential. You can try any of the three payment processors we mentioned above and find out which one works best for you.
And in case if you are just starting out — choosing a credible Payment gateway such as Stripe, Paypal or Square decreases the risk of any form of data breach or other security concerns for your eCommerce business.
Other than that, we wish you tremendous success with your business.