Ford-owned micromobility company Spin has announced an integration with Google Maps. Now, users planning their trips in 84 cities, towns and campuses across the U.S., Canada, Germany and Spain will be able to view Spin’s electric scooters and bikes on the app while planning their trip.
Spin joins its top competition on the popular mapping app, Lime, which also recently announced an integration with transit planning app Moovit. We can expect to see further integrations of micromobility operators with mapping apps as shared mobility becomes part of the broader transit ecosystem.
A recent report from the North American Bikeshare & Scootershare Association on the state of the micro mobility industry found that 50% of riders reported using shared mobility to connect to transit, and 16% of all micromobility trips were for the purpose of connecting to transit.
Similar to Lime, the Spin icon will now show up under Google Maps bike section when planning a journey — only in the mobile app, not on the desktop. A user will see the nearest available Spin vehicle, how long it will take to walk to it, what the estimated battery range is and the expected arrival time if using the vehicle. Choosing that option will direct users to the Spin app to pay for and unlock the vehicle.
“With this integration, Spin is making it easier for millions of Google Maps users to easily incorporate shared bikes and scooters into their daily trips,” Ben Bear, CEO of Spin, said in a statement. “Our goal is to make it as low friction as possible for consumers to plan multi-modal journeys. It needs to be just as easy, and even more convenient to get around with bikes, buses, trains and scooters as it is with a personal car.”
Bear also said this collaboration with Google is Spain's largest yet, and he teased “many more in the pipeline.” Spin is already integrated into platforms like Citymapper, Moovit, Transit and Kölner Verkehrs-Betriebe.
This news comes not long after Spin announced it would be adding e-bikes to the mix and trying to capture market share with exclusive or semi-exclusive city partnerships. A major app integration such as this one could be a vote of confidence for Spin looking to partner with more cities in the future.