Color influences our moods and spaces, allowing us to cultivate desired behaviors and feelings. And Apple is all set to launch its gadgets in the color of the season - lilac.
The new iMacs are available in seven different colors, including a lovely deep purple. Apple has also released a purple iPhone 12 and iPhone 12 mini as part of a lineup refresh. The color is lovely, more violet on the sides and lilac on the back.
This is a really pleasant phone that fits into the current "millennial purple" (read: lilac) design and fashion trend. Apple's color theory team is always on point, so this is no exception.
Apple has also released a nice purple silicone case to go with it.