Instagram is making its video Stories and Reels more accessible by introducing a new "captions sticker" that allows users to watch without sound.
The addition will not only make it easier for users who are hard of hearing or deaf to interact with video content, but it will also allow users to watch videos when they don't want to have their sound on — and either doesn’t want to wear or don't have access to headphones or earbuds.
To use the feature, creators must first record a new video using the Instagram app's Stories or Reels Camera or choose a video to upload from their phone's gallery.
Then, open the sticker tray and look for the new "Captions" sticker to convert your speech to text. You can also change the caption's style, position, text, and color to match your content. When you post, the captions will be displayed alongside your video for all to see.
At the moment, the feature is only available in English and English-speaking countries, but Instagram says it plans to expand it to other countries and languages soon. It will also begin testing the captions sticker in Reels before rolling it out to Stories, with a broader launch to follow.
Instagram notes that it had previously launched caption support across Threads and IGTV, but its expansion to Stories and Reels will have a greater impact, given that Instagram Stories alone is used by more than 500 million people every day.