An entrepreneur's guide to digital marketing.
“No one starts their journey at the deep end.
No one has all the answers before they begin.
And that’s what makes the journey rewarding.”
In life, taking a deep dive into an unknown land can be a dismaying experience for most of us out here. And getting started with digital marketing for your business is no different. 😌
You see, like every other unknown land, there’s uncertainty about what lies ahead.
But that’s okay.
No entrepreneur starts their journey at the deep end, and no one has all the answers before they begin. And we believe that's what makes the journey rewarding.
The realm of digital marketing
Employing digital marketing in business will help you get rid of most business problems. Digital marketing offers you unlimited opportunities to grow your business across international borders — that too without having to spend a single penny.💰
In digital marketing, it all starts with a humble beginning — of trying, testing, iterating, learning, and growing your business into something big, and beautiful.
And in this eBook, we will tell you how you can do that — from tapping into the world of digital marketing and learning about all the bewildering ways you can skyrocket your business with its offerings.
This eBook will give you a holistic overview of all the hows, whys, and whens of digital marketing for your business.
What Is Digital Marketing?
“Make it simple. Make it memorable. Make it inviting to look at.” — Leo Burnett
You too might have noticed that in recent years — digital marketing has emerged as one of the most frequently mentioned buzzwords in the global marketing community.
I bet people from your professional circle won’t stop talking about it, or your B-School might have included it in its latest curriculums as the next big thing. And the new-age marketers are going through blood, sweat, and tears to master it.
The world is literally going gaga over this modern age concept!
But what does digital marketing even mean? What’s so special about it that makes it so appealing? And how is it any different from traditional forms of marketing?��
We will be touching all these topics and of course a lot more in the following chapter(s). So before any further ado, let’s get started.
The meaning of digital marketing
In the simplest form of words — Digital Marketing is the form of marketing that involves the promoting and selling of products/services over the digital space, i.e., the internet.
It’s a process where marketers (or entrepreneurs) leverage different online channels like search engines, social media networks, and email to sell their products or services.
So, digital marketing is simply marketing, powered by The Internet. Simple. No explanation can get any simpler than this one.
A modern way of getting your word out in public.
But Why Online? ��
Okay so the #1 rule of marketing is to reach the right audience with the right message at the right time.
And since most of the people are onlines most of the time nowadays — either instagramming, scrolling through news, reading blogs, or searching for random stuff online, selling your stuff online makes a lot of sense.
Digital vs. Traditional marketing
Those who have been living on Mars for all this time — the key difference between digital & traditional marketing is the medium through which your message gets conveyed.
Digital marketing deals with modern age media such as social media, websites, and search engines; traditional marketing on the other hand old-school yet super reliable mediums such as magazines, brochures, & TV advertisements.
Digital marketing uses multiple touchpoints from your everyday use of the internet to leave an impression on you — by subtly weaving marketing communications into every digital channel possible. Smart, right?
But trust me, they’re a lot better than learning black magic to control your potential customers & making them buy your products. They say being a marketing wizard is better than a dark one.
But jokes apart, once you get a hang of digital marketing, you’ll be able to build a much stronger foundation in the online sphere by implementing it all in your marketing strategies.
Let’s take a closer look at how you do that in the next chapter.
How To Implement Digital Marketing For Your Business
“Our goals can only be reached through a vehicle of a plan, there is no other route to success.” — Pablo Picasso
For those of you who don't know — digital marketing strategies are the plans that you create to influence people from different channels to sell your products.
And the complexity of your marketing strategy heavily depends on the size of your business + what long-term goals you have in mind for your business. This means that if you just have launched your business — the strategies that you’ll put in place are going to be a lot more simpler.
So how do you build a marketing strategy for your business? Let’s find out.
7 Steps to build a Killer digital marketing strategy
Here we have mentioned 7 fundamental steps that would help you build a solid digital marketing strategy.
Step 1 — Set a goal
Think of it this way — when you head out to the work or gym or even to the school, the only reason you reach there is because you know you have a destination to be at.
If you don't know where you’re heading — you will reach nowhere.
So before you even start strategizing, you need to ask yourself what you eventually plan to achieve with your marketing strategy.
It is about finding their stories, understanding their motivations, what delights them, their needs & most importantly, understanding how they would experience the products you are about to make.
Life’s too short building something nobody wants.
We agree, this sounds too simple — but doing this would require you to come up with some really detailed and specific set of goals in order to achieve them. And that is going to shape your future moves.
So, to do this right, you can follow the SMART criteria, which is an extremely helpful mnemonic tool used for objectives by teams from different industries, and niches.
For example, getting more impressions on your social media post is not a SMART goal. But generating 25% more engagement on your instagram page — within the next 3 weeks is one.
Step 2 — Evaluating your existing digital presence
Even if it’s non-existential, it is really important for you to understand what your current online presence looks like. It will give you a better understanding of your reality & the amount of effort you’d need to put in for your goals.
So suppose your brand sells Mobile Accessories — so you’d need to start by picking out your key online marketing channels such as Social Media, Blog posts, email, SEO and so on.
Once you’re done with that — you'd have to figure out which channel is bringing in the most of your traffic.
Rank them in the order of importance and you'll have a decent view of where your existing digital presence stands.
Step 3 — Understanding the digital sales funnel
The process of turning a random online stranger, (who is like completely oblivious of your brand) into a loyal customer is a work of art. And like any other art — It would take you to take some time to perfect it. 🤩
And trust me when I say this — our friendly oldschool sales funnel is that one finest tool that could help you master that art.
By simply enabling you to target customers at each & every stage of their purchase journey — it becomes the best way to target prospects at all stages.
Even though we will talk about the funnel in detail in the next chapter, we have stated all the key stages along with their appropriate marketing responses.
- Awareness - Make your potential customers aware of your brand and its market presence.
- Interest - Here you raise their interest in your brand by showcasing what sets you people apart from the rest.
- Desire - And in this stage you solidify your relationship with your customers and ignite a desire in them to make the final purchase.
- Action - And lastly, you convince them to make the final purchase decision.
Step 4 — Build buyer persona
Simply put, a user persona is a fictional personality created with the help of real-life data to represent your ideal customer.
Commonly it includes basic information about your ideal consumers such as their behavior patterns, goals, skills, attitudes, background information, and the environmental information in which a persona operates.
Josh. Marketing Director. Vegan, from NYC.
Likes to read fiction. Is big on Copywriting. Loves to watch soccer, pet dogs & engage himself in hiking on weekends with friends.
You see, creating content with a target audience (Josh here, for example) in mind is a far more effective approach rather than hopping onto the content creation wagon with no target in mind.
So make sure you make user personas the center of every content strategy, and the starting point of everything you write under your marketing strategy.
Step 5 — Locate your consumers on the funnel
Next, you need to locate your potential customers at various stages of the goal-achieving process, whose odds are pretty high as you’d find customers at all the stages of the sales funnel.
Suppose the product is a vegan oats milk. Your prospects will be:
- People who searched for oats milk on Google and read articles that featured your brand.
- Anyone who wants to buy vegan milk (Like Josh from NYC) or oats milk sees your Facebook ad on how your oats are 100% natural and is the best option available.
- Someone who has already bought your oats milk before, whom you have included in an email campaign that offers the option to buy your oats milk at a discounted price.
Once you have this information, you can target different customer groups through different channels.
Step 6 — Create a diversified, yet holistic content plan
In this step, you develop a specific marketing strategy for each channel that brings in more customers. But what type of content do you need to achieve your digital marketing goals for each of these channels?
Some of the actions would look like:
- Keyword Strategy Development: Identifying Critical Keywords for SEO Improvement.
- Social Sharing: Do your research to determine which content should be posted to which social media and how often.
- Use of CTAs and Widgets: It is essential to include CTAs and widgets in your digital marketing content so that customers can interact with you and your products in the most hassle-free manner.
- Marketing Automation Tools: Once you have defined your content strategy, you can use these tools to save time and increase efficiency.
Step 7 — Analyze the results
It’s a smart move to keep an eye on your strategy only after you have put it in practice.
Find out how well the customers are interacting with the content you’re putting out? What does your progress towards your goal look like? These contacts performance checks will keep you from deviating from your track — and achieve your goals a little faster.
As you might have noticed by now, the secret sauce for a successful digital marketing strategy, or any strategy per se, is made up of two key components — goals and specifics.
So create strategic goals, and take specific measures to achieve them. As long as you’re doing that — you’ll be good!
Digital Marketing + Content Creation = The AIDA Model.
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” — Andrew Davis
Did you know that it took Apple only 5 years to dominate a 265-year old industry.
Yes, read that again — it’s true.
In 2019, Apple sold about 10 million units of Apple watch, which was more than the entire Swiss Watch industry, collectively. And it all started with the first in 2015 — with the first Apple Watch.
And AIDA was the backbone for Apple’s marketing strategy for the Apple Watch (which I’ll explain in this chapter below so don’t you dare to skip it! 😤)
And Apple is not the only one.
AIDA has been employed by the world’s finest brands like CRED, Apple, Netflix, Adidas, and Nykaa.
So in this chapter learn what AIDA is and how you can use it for your brand. Let’s hop onto it.
What is the meaning of AIDA?
Fundamentally, AIDA, stands for Awareness, Interest, Desire & Action, where each term represents a stage of consumer’s journey into becoming a loyal customer. It's a modern age marketing model, trusted by brands worth millions & billions of dollars for their digital marketing strategy.
So, when you think about it — AIDA is one simple formula created designed to grab people’s attention, and then drive them through a series of content in order to convince them enough to take action on the basis of what they’ve read.
An holistic approach to write great content that converts.
Breaking down the AIDA undamental
- Stage 1 — Awareness
- Who is going to read this content?
- What are the most important issues related to the topic I am writing about?
- What solutions would my content offer to their problems?
- How open is your audience talking about their problems?
- Stage 2 — Interest
- Stage 3 — Desire
- Stage 4 — Action
“What is this?”
When Apple needed to create curiosity among the masses, they did nothing but put out an ad — The Watch is Coming — and shook the masses for good. With no other information about the upcoming product, people got heavily invested in Apple Watch.
Your target audience will be only interested in your work if the content you’re putting out is engaging enough to grab their attention. And in order to make your content attention-grabbing, you ought to ask yourself the following questions:
“I like it!”
And people got really interested in Apple Watch when Tim Cook actually launched the Watch with iPhone 6 on stage. Being able to see the Apple Watch in action, right in front of them, must have been mesmerizing for the fans.
In this particular section — communication is the key. Therefore your message as a brand should be crystal clear when it comes to your products, or services.
It should be structured in such a way that consumers would want to start researching this product. The message should encompass everything that communicates to consumers that their needs will be met and how.
The more you match their needs and values, the more likely you are to succeed. And stories work wonderfully well in such cases.
“I Want It!”
The desire to buy the Apple Watch arose in the masses when Apple shifted the focus of the ads towards fitness. Plus along with the fitness features they provided, the watch also had features that customers could use to chat and send text messages right through — which positioned it as the best multi-functional fitness tool, yet.
It can be a little difficult for a person to distinguish between interests and desires. However, it’s important.
Maintaining interest is the key to taking your potential customer to a point where they actually start thinking about buying the product or service.
From learning about the product and thinking that it’s a good one, to intentionally browsing about the product as if it’s an absolute necessity in your life — the transition from interest to desire makes a big difference.
“I’m getting it!”
And lastly, Apples wins the final action stage by enabling their customers to pre-order their products, and by partnering with major Network Service Providers, across the country, to give special offers to the customers.
The action phase refers to tilting the reader from end to end, turning interests and desires into viable results.
Here, all content created or published must include a CTA that has a clear intent and directs the reader in the right direction. Make it easy for viewers to perform this step, such as click-to-buy links, and prevent problems that may prevent readers from performing this last step.
Digital Marketing Strategies — The BluePrints For Your Business.
“A goal without a plan is just a wish.” — Antoine de Saint-Exupéry
Now that you are familiar with the basics of digital marketing and why you should employ it for your business, it's time to get your digital marketing strategy in place.
And knowing the right ingredients literally takes all the guesswork out, and maps out what your business needs to turn normal people into leads, sales & revenues.
And in this chapter — we will hand out free digital marketing strategy blueprints for 3 major industries, which are:
So without further ado, let's get started.
1. The On-Demand businesses
The term 'on-demand' refers to businesses' service consumers only when the consumers demand the services. The idea is to provide quick delivery of goods and services to the consumers after placing the order via a mobile application per se.
The finest example we can consider is DoorDash, where the consumer orders food online, and DoorDash delivers it to them. Or Uber, where the customer books a ride and the driver picks them up to help them reach their destination.
A blueprint for an On-Demand business would look like:
- Social media marketing:
- Offline marketing:
Post witty and quirky content to target your existing customers and engage the new ones, like what UberEats does.
Taking the same example of food delivery applications — you can leverage the local SEO and targeting keywords such as 'near me' or ‘X Food Delivery’ to grow visibility in the local community.
Running brand promotion ads on Social Media platforms such as Instagram & Facebook to widen your brand awareness.
Leveraging the power of offline marketing in pamphlets and brochures in the local areas to create awareness and tell people about the offers available.
2. The eCommerce businesses
ECommerce refers to a business model that enables individuals or companies to sell goods and services online.
And the eCommerce business can be conducted over almost any device that can be connected with the internet, such as Computers, Tablets, or Smartphones.
Nearly any product imageable nowadays can be sold online, such as books, clothes, plane tickets etc.
So, a blueprint for an eCommerce business would look like this:
- Email marketing
- Content marketing
- Social media marketing
- Influencer marketing
- Content marketing
- Social media marketing
Email marketing can be used in several ways, such as showcasing your brand, informing your customers about new products, and providing insight into the general e-commerce marketplace.
Content marketing aims to create and consistently deliver content that is relevant, interesting, useful and valuable to build a loyal audience. So posting insightful content on your ecommerce brand increases inbound traffic and lead generation.
User engagement generated from social media such as likes, reposts, comments, and posts, helps you solidify your brand in people's minds.
By SEO, you can drive traffic to your business, and you can get both quality and high conversion rates by choosing from the best audiences.
You can leverage the following of social media influencers to create awareness for your brand, like what Myntra does.
3. The finTech businesses
Financial technology or FinTech is used to describe the technologies that improve + automate the delivery of financial services with the help of the internet.
FinTech is primarily used to help businesses or individuals to manage their financial operations, processes and lives using specialized software running on computers and smartphones.
A blueprint for a FinTech business would look like:
When it comes to FinTech companies, one of the best things you can do to market your brand is to stop marketing it at all and start educating your potential consumers. Blog posts, articles, and eBooks are some of the best ways to educate your potential customers while building a strong brand presence.
You also need to identify the market segment you want to tap into. It's because this will have a direct impact on your social media use in terms of marketing and determines on which platform you need to invest most of your time and energy.
When marketing your financial products and services, it is important to have a well-defined target audience whom you target with the right campaign strategy, which is tailored to your audience based on relevant keywords, demographics, interests, and appeal.
These are the basic strategies that you should be using at the very least while marketing your product or service. However, feel free to iterate and improvise it as and how you see fit.
And good luck with it too.
The Benefits of Digital Marketing
Digital marketing has become so popular because it can reach a vast number of people through many platforms. There's no denying that.
However, it offers several other benefits, making it even more appealing to the general audience i.e. the marketers.
Below are listed some of those benefits.
- A broader geographical reach
- Cost Efficiency
- Quantifiable results
- Easy personification
- Improved consumer connection
- Precise Targeting
One of the most significant benefits of digital marketing is removing geographic barriers.
As now, you can open to foreign countries and can serve customers from afar. You can also promote your services with just a single click and create the global brand awareness your brand deserves.
We consider this the most significant, most acceptable advantage of digital marketing — that it's lighter on your pocket.
You see, at the very end, all business activities boil down to one single thing — how much money does it require to carry it out. And since digital marketing offers a wide array of services, it is relatively inexpensive.
Moreover, Digital marketing has a much higher ROI than traditional marketing since it allows small businesses and startups to optimally use its offerings, without straining their budget and breaking a sweat. 😎
We think any company strategy is a sheer wastage of time. Yes, we do — if it doesn't allow you to measure its effectiveness.
And being unable to measure effectiveness is like you're aiming in the dark.
However, creating and executing a solid strategy is only half the battle. The ultimate goal is to track performance, measure the success or the failure and take necessary corrective action.
Unlike traditional marketing — digital marketing offers you several tools such as Google Analytics, Google Search Console, Microsoft Clarity to track the performance of your digital marketing campaigns from start to finish.
Other than that —niche marketing lets you send a personalized message to similar audiences, increasing your conversion rates by targeting similar audiences and turning them into consumers.
Personalization is at the heart of consumer awareness and helps customers remember your business. And digital marketing offers you several ways to do so — such as audience segmentation on Facebook ads or email marketing per se.
We all know how active and interactive people are on social networks nowadays. It allows businesses to publish interactive content and interact with potential customers.
and respond effectively. They prefer brands that value their voice. Social media marketing can help you communicate effectively with your audience and build stronger, better relationships.
Traditional marketing media use a spray-and-pray approach, where advertisements travel through platforms with a significant reach in the hope that a small number of people who enjoy seeing, hearing, and reading will take a positive approach.
On the other hand, marketing on digital platforms allows for targeted campaigns where ads are served based on customer preferences or initial actions.
Social media platforms usually have clever algorithms that learn and compare user preferences. In this way, specific advertising campaigns will only be shown to users with particular interests. This will help increase your chances of selling and further reduce your marketing costs.
Types Of Digital Marketing
So now you know almost everything about digital marketing — its meaning, its benefits, the strategies and how you can implement them in your business.
However, we still haven’t talked about a significant aspect of digital marketing — its types.
Oh Yes, pretty much like traditional marketing, digital marketing also offers several options to choose from, depending on your business goals and requirements, of course. ✌️😏
So, to help you out, we've mentioned the top 11 digital marketing techniques. While the lines can look a little blurred out between all the options, you'll know the options you have to choose from.
So, let's get started.
1. Content marketing
In marketing, they say the content is the king. And they say it for a reason.
For those who don’t know — content marketing is a way of marketing that includes compelling storytelling, and information sharing to create brand awareness, increase traffic, attract leads, and magnify customer base.
Example: LinkedIn Launched their own eBook with a series of tips and stats to lure people into using LinkedIn even more.
So as you can see — rather than enticing the readers with potential values — content marketing offers free, real-time value to your customers. 🤩 And it is this quality that makes it stand out from the rest.
Examples of content collaterals
Also, while working on Content, it is important to ensure that all the content you publish is original, unplagiarized in all ways possible. The search engines you know are smart enough to recognise content that is copied nowadays.
Not only will your content rank higher in the SERP, but it will improve the authority of your website manifolds too. So make Google your friend by giving it content that is good and original, and not your enemy by stealing it’s stuff. 😉
2. Search engine optimization
We wouldn't call it a form of marketing, but Search Engine Optimization, or SEO, is one of the essential tools a business can use to market their business online.
It is a process of making your website rank higher in the Search Engine Result Pages (SERPs) and increasing the free-organic traffic to your website.
Please mind that SEO + Content Marketing often go hand-in-hand, as channels through which SEO greatly benefits are websites, blogs, and infographics.
Now, SEO can be further divided into 3 major sections:
- On-Page SEO is a form of SEO that is all about the content that 'exists on the website.' It is about the relevant keywords for your web pages, the search intent of the users and everything else that is visible on the webpage.
- On the other hand, Off-Page SEO is about the activities that take place 'off the page' when trying to improve the ranking of the website that fall under this category, such as backlinking, guest posting, website's authority, etc.
- Technical SEO is the most distinct form of SEO that focuses on your website's backend (development) bit, primarily how it is coded. Things like how the images are compressed, how the data is structured, and the way CSS files are optimized — these all things come together and make technical SEO an integral part of your marketing strategy.
As of 2023, SEO has evolved into a stand-alone strategy that could make or break your website’s performance in the digital world. The last couple of updates in the Google’s SEO scrutinization processes has given rise to importance of elements such as:
1. AI, as Google's latest algo, RankBrain, is all about the processes where AI will help Google determine the ranking of pages, on the basis of their user experience & CTR.
2. Long-form content, where the content quality is defined by long-form content, is defined by short comprehensible paragraphs, credible sources, and writing that truly hooks the reader.
3. Page Loading Speed, which is self explanatory. And many other elements such as how well are you re-optimizing your existing content as per the latest industry standards, et cetera.
3. Social media marketing
Social media marketing refers to increasing traffic and brand awareness by engaging people in online conversations on social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, etc.
Example: Spotify smartly uses Instagram for free marketing by first showing the users their most listened artists, genres, songs, and other fun data discoveries, and then encouraging them to share the stats on their Instagram Stories.
Social media marketing has become a popular way to get your user's attention because it involves active audience engagement. It provides built-in engagement metrics that are very useful for understanding how well you reach your audience.
4. Pay per click
Well this one’s simple — as the name suggests, Pay Per Click refers to the paid advertising on social media channels and the promoted search engine results.
The functioning of PPC is pretty simple — you post an ad online and pay every time someone clicks on it and lands on the page you're optimizing your ad for.
So SERP or Search engine result pages have certain spots vacant for every search, and they allocate those spots with something which works more like an instant auction. It is their smart algo that prioritizes ads based on many factors such as ad quality, keyword relevancy, quality of landing pages and the amount you're bidding with.
And on social media platforms like Facebook, you can post a video, image post, or slideshow as an ad, which will be published on the news feeds of people you are targeting or the ones which match your target audience.
5. Affiliate marketing
Affiliate marketing is one of the most uniquely designed marketing methods. You'd outsource to other people or companies, and they will promote your
Example: The Amazon associate program is one of the finest and the oldest running affiliate programs you can find in the market today.
Affiliates promote your product on their website, and when a customer clicks on a link and makes a purchase, the affiliate automatically receives a commission to encourage that sale.
6. Native advertising
Native advertising is a form of advertising that is more contextual than traditional display and banner advertising used in spaces. It mainly revolves around information-rich sponsored content that matches the function and the form of the platform it appears on.
Essentially, native advertising allows brands to come out or be in front of their target audiences more sophisticatedly, polishedly.
Example: Spotify x Stranger things looks like the audio streaming giant has truly mastered the art of marketing.
7. Email marketing
Even when it might feel a bit old school or outdated today, where everyone is busy Instagramming and Snapchatting 👻 — email marketing is one of the most appropriate ways of marketing today. 89% of the surveyed professionals named it the most effective lead generation tool.
In fact, eCommerce and retail brands play big on email marketing by pushing promotional or discount emails to their customers and increasing sales.
Besides this, newsletters are also included under email marketing only, as they can be used to nurture your potential customers, give business updates or provide them with some valuable information.
8. Video marketing
Almost 2 billion people search for one thing on another on YouTube every month. Be it entertainment or news, how-to videos or informative content — video offers you and your business an outstanding opportunity to attract new customers
This Video Campaign by DollarShaveClub with 27,650,848 views shows that compelling stories in video campaigns can do for your business.
80% of people switch between search engines and video to learn more about products and see how others use them. Additionally, 55% of consumers like to watch videos of the products they want before making the final purchase.
As you can see, this is an excellent opportunity to simplify sales, and we believe it should be an essential aspect of your marketing strategy.
9. Influencer marketing
Influencer marketing is about partnering with influencers who have expertise in any possible subject or art form and have a decent following on social media platforms.
Influencer marketing works when you have a massive following on any social media platform, and you will recommend any product or service to them — at least 10% of them would take your recommendation seriously and try the
A key finding from the State of Influencer Marketing survey was that in 2020, sponsored posts received an average of 7,806 impressions compared to 4,827 views in 2019, which was 57% more.
10. Online PR
Online PR (Press Release) is the practice of providing online coverage through digital publications, blogs, and other content-based websites. It's very similar to traditional PR, with the only difference being it's in the online space.
The purpose of Online PR is:
- Get quality backlinks on websites and online publications
- Gain publicity on the internet
- Gaining Honest Customer Reviews
- Responding to journalists' requests with quality comments.
So, Online PR allows you to get in touch with your target customers by promoting your company on the websites, podcasts, and social media accounts they frequent.
A well-planned local SEO digital PR campaign for local firms will focus on getting your business recognized in online publications that cover your area. Local newspaper websites, local blogs written by local bloggers, reviews from local individuals who have purchased from you, and local events or charities you sponsor are all possibilities.
11. Inbound marketing
Inbound Marketing is one of the oldest and most appreciated forms of marketing ideologies. Here, instead of pushing out your brand, product or services forward to gain more leads — you draw potential customers in by delighting them.
You can do that in several ways, but primarily, brands use content marketing, SEO and Social Media as the critical tools for creating brand awareness and attracting new business.
To make things clear, here are some examples of Inbound Marketing vs. Traditional Marketing:
Publishing valuable blogs vs. Running Pop-Up Ads.
Well defined email marketing plan vs. dropping cold emails
Digital Marketing vs Inbound Marketing
On the surface, for a newbie — both Digital marketing & Outbound marketing might look the same in the first look.
However, that’s not the case.🙅
Digital marketing tactics aim to get your message across to as many people as possible in the online space, whether it's relevant or welcomed there.
For example, the flashy banner ads you see at the top of many websites try to promote a product or promotion to people who are not even willing to receive it.
Inbound Marketing Tactics, on the other hand, marketers using digital inbound traffic tactics use online content to provide valuable assets to drive target customers to their websites.
Ultimately, inbound marketing is a methodology that leverages digital marketing assets to attract, engage, and delight customers online. Digital marketing, on the other hand, is a generic term that describes all online marketing tactics that are considered inbound or outbound.
What Is Right For You?
It’s simple — you should employ digital marketing if you're looking to increase brand awareness and attract older visitors to your website.
Because digital marketing tactics themselves work for short-term goals, such as increasing the reach of your Facebook page or increasing traffic to your website.
On the other hand, if you want to reach leads that convert to legitimate and qualified customers, inbound marketing might be your best bet.
You can run a campaign like Facebook or start promoting banner ads, but these methods alone will have limited results for your initiative. Like campaigns can get you more likes, and banner ads can drive more people to your site, but that's all.
The inbound marketing strategy takes each of these digital marketing tactics and combines them into a more extensive process that does something as a result of each tactic.
So you can use an effective inbound marketing strategy to create content that attracts qualified leads, design landing pages and calls that capture the contact information of people interested in what you need to provide, and deploy email campaigns specific to that specific contact.
And, in the end, each of these digital marketing tactics works together to create a complete strategy that makes a coherent whole that is more than the sum of its parts.
Once you have a complete inbound marketing strategy in place — you can continue to deliver qualified leads over the long term and increase your conversion rates over time.
B2B digital marketing vs B2C digital marketing
While B2B and B2C business types are common in any industry, their marketing strategies and sales processes are pretty distinct. And for someone who is to develop digital marketing strategies for them — knowing and understanding the difference between B2B & B2C is essential.
So, let's dive into it and understand what B2B and B2C are precisely?
B2B VS B2C
Otherwise known as Business-to-Business, B2B is a term that defines any form of commercial transaction between two businesses or corporate entities.
Therefore, B2B would include transactions such as
⮕ A local clothing shop owner buys clothes from wholesalers to sell them.
⮕ A food chain purchases vegetables from a grocery store.
On the other hand, B2C, or Business-to-Consumer, refers to all transactions that take place between a business and the consumers. Some B2C examples would be:
⮕ You purchase a shirt from your favorite online store.
⮕ Or you are buying movie tickets or airplane tickets, per se.
B2B marketing vs. B2C marketing
Now when talking about marketing, these approaches are no different. B2B marketing is when a business is putting in marketing efforts to target other companies, and B2C is when businesses are targeting consumers.
Some of the major differences between B2C and B2B marketing are: