Nusik came to us with an idea to build a product that would change the way people party. They asked us to create an app that lets you browse nightclubs, lounges and bars by music genres and artists.
We loved the idea! And wanted to create something that provided complete details of nightclubs and lets the users filter the genre of music in different spaces.
We started out by finding answers of simple questions that we thought would generate more User Engagement. This included design and the color scheme of the app. We wanted to add a theme that complemented their nightlife and connected them with good music.
We made sure people would easily see the night clubs in their neighbourhood and bands playing there. They can also filter their search for a particular area and get details of the band, cost of drinks and people attending the show. One can also start a chat with other peeps, call the club for reservations and get directions to the club via Google Maps. We personalized everything with User perspective.
We made sure there was no clutter while using the app and people get exactly what they are searching for without browsing too much. If a user Follows a particular artist, the app will notify him with every detail including their venue. This app also displays the future events and upcoming parties in your favourite clubs to make experiences memorable.
The real challenge we faced during the project was Data extraction of the various nightclubs and restaurants. To draw out information, we took help from online platforms that offered material about these places.
The idea of Nusik is not just limited to Mumbai. The app is gradually making its mark in Maharashtra and will then start with campaigns in the metro cities.
This app is now compatible on both Android and iOS devices and is available on Play Store and App Store. We feel great to be a part of this App!