How to use Twitter For Business Marketing in 2018

January 8th, 2018

Wondering where you can find maximum users on the web? The answer is Twitter.

330 million active users a month! That’s what you get on Twitter.

This is why every business needs to have a professional presence on this gigantic platform.

Brand marketing on Twitter is a smart business strategy that has helped many businesses grow from a size zero to size Hero!

Starbucks may have brewed the best coffee since 1971, but their ‘Tweet-a-coffee’ campaign on Twitter turned their tweets to gigantic sales in no time.

According to an analysis performed by independent agency, 50% of the users tell us that they are more likely to buy from a brand which they follow on Twitter. 
Definitely one cannot underestimate the power of Twitter for branding.

The best part about being on Twitter is that you don’t have to be a big brand like Nike or Adidas to start marketing . You can be no-one and still gain recognitions with your compelling tweets and impromptu conversations with your followers.

However the question in your mind is- how to get leads through Twitter?

Let us help you!

We have mentioned sureshot ways here to make you successful in Marketing through Twitter. When you follow them with utmost determination, success would ask you to take it.

Hence, here are the top 7 marketing strategies that’ll help you in setting up a successful Twitter campaign in 2018:

1. The call-to-action

The best part of Twitter marketing is that it can become viral when you put a creative message (Tweet) and other users would like it much and Re-Tweet.

How to make it easy for them to Re-Tweet?

What’s better than asking them to do so! 
A call to action button plays an important role while tweeting on Twitter. If you solely concentrate on the word “please” you’ll notice this word occurs a lot in Retweets as compared to Tweets. Typically people share it with ”Please RT”.

If you don’t want to use the word “please” there are other phrases like “Checkout” “What do you think..” or “Help us”.

2. Your timings matter

Many people don’t know this but Twitter is all about timings. The day and time of your post sometimes become the deciding factor. According to a research from Buffer , the maximum number of Retweets occur in the first 3 days of the week (Monday, Tuesday and Wednesday) and during 9 am to 6 pm.

Try to keep your post around this time to view maximum retweets.

Source: Buffer

3. Adding Links and images

Tweets with links and images gets most of the retweets. 
Almost 70% of retweets on Twitter come on tweets with links in them. 
This is an added advantage you can market off Twitter content and gain maximum recognition.

Source: Buffer

Businesses want relevant traffic on their website and Twitter gives you a way to add links and get users.

4. Plan Ahead

Another tactic that works the best on Twitter is posting about something that’s trending. For this, one needs to plan ahead and produce content that goes viral in no-time. Use hashtags and become the trendsetter.

Here’s how Sprout Social planned their November 2017.

Plan for a Christmas and New Year Twitter post as December rolls around.

Instead for waiting for the date to come nearby, make it a habit to keep the post ready and publish it as early that day. This is an easy way to maintain the quality of your content.

Do create interesting early posts that keep you among the trendsetters. But remember, don’t forget to add #hashtags.

Once you are marked as the user with epic content, you will drastically see results with your increase follow list and uncountable retweets.

5. Keeping Tweets more conversational

If you expect replies, you need to ask relevant questions. 

Creating tweets that start a conversation gives your brand a dimension. If you are regularly posting inspirational quotes or funny statements with links and no one is replying, don’t be surprised. Content with no motive stands nowhere on Twitter.

Open your doors for communication and let people know that you are a real business that can help them.

Social Media Today is one good example of strategy for communication like Tweets.

6. Twitter Video

You might have never thought about posting videos on Twitter, but let us break the news to you that Twitter videos go viral.

You can record and upload upto 140 seconds long videos on Twitter.

There is another option for you to record live videos.

Live video from Twitter’s content partners reached over 31 million views in Q4 2016, so it’s safe to say your followers are likely interested in consuming your videos.

Source: CoSchedule

7. Setting a goal

Having a measurable goal for your business strategy is very important.  

No marketing strategy is complete without having measurable goals that you want to achieve.

Without goals, objectives and milestones, you’re bound to make the same mistakes that so many small businesses and marketers fall into when it comes to social media marketing.

According to Sprout Social, 41% of the total businesses that post on Twitter have no goal. And this is why they don’t see results with their applied strategies.

If you are also a business that wants to start marketing on Twitter, this is the right time.

Get in touch with us and we will build refined strategies that would beautifully shape your brand on  Twitter.