Why You Should Share Content More Than Once On Social Media?

February 20th, 2018

Sharing your content on Social Media more than once has been a debatable topic. While it is a practice most marketers don’t follow, the results are impressive.

This is why we strongly recommend it.

Want to know more? Here is some interesting data that proves republishing content on social media is actually helping businesses improve clicks on their content.

3 Reasons why reposting your content is important

1. To drive more traffic

The first and the foremost reason to repost content is to drive more traffic to your website. An experiment by Tom Tunguz clearly stated that clicks on the content shared on Twitter increased with the increase in number of retweets.

With every single Tweet on the current blog post, there were approximately 75% as many Retweets compared to the time before.

What was really interesting here is that even though he got more Retweets each time, this was directly proportionate to the number he got originally.

This graph shows the average number of Retweets Tom got the first time he Tweeted, and the second time he did the same.

His analysis proved that the blog post that was shared just twice only had a couple of retweets the second time. However, the post that was shared more than 2 times actually had a good number of retweets after the second attempt.

Another popular software application that is used to manage your social accounts, Buffer has also stated the same.

Here’s the result of their 1st, 2nd and 3rd attempt of posting:

In our personal experience, we have noticed that blogs for ILLUMINZ posted more than once on any social media drives more traffic than usual.

2. Target different time zones

Guy Kawasaki, an American marketing specialist believes that posting content helps you reach people in different time zones. In his personal experience he stated that posting content repeatedly helps in increasing your click through rate and therefore the traffic on your website.

This technique also works wonders when you want to maximize your sales and advertise your product. Seeing posts repeatedly generates interest in your audience and they want to know more about your product.

Guy generally repeats Tweets of his blog posts (with minor variations) four times each, to hit different time zones.

“We provide content repeatedly because people live in different time zones and have different social media habits.”

3. Reach new followers

Many times we noticed at ILLUMINZ is that the stuff we post is still relevant months after publishing it. Reposting certainly helps us as we have seen a significant result on our followers.

This is what happens when you are posting stuff more than once. So, even if you are posting something after 6 months, many of your followers will be seeing it for the first time. This helps you in using your old content to provide value to your existing followers.

You can use tools like Twitter Counter will help you in tracking your follower growth and help you out with information like when it’s a good time to repost some of your older content.

Why get 600 views when you can have 2400?

If you are someone who is interested in increasing your page views 4 times than usual, here are few things you need to keep in mind:

1. Make sure to reframe the content each time

If you are still skeptical about posting the same thing time and again, one slight change that you must do is to reframe the content.

Here’s an example of how Buffer does that on Facebook:

Then they post only a single image to explain part of the post

Highlighting different elements of the post is actually a very good tip that helps your blog gain more popularity on different platforms.

2. Experiment with headlines

One thing that can be tried for Twitter while reposting is experimenting with headlines. You can use multiple headlines and see which works the best for you:

Here’s how you can go ahead with this experiment:

  1. Start by finding at least 2 headlines for any article. Make sure that both the headlines have a different approach.
  2. Tweet both these headlines approximately 1 hour apart from each other.
  3. Compare the data for which headline to settle on.

Here’s an example:

Clearly, the second Tweet performs way better than the first one!

This simply means that giving out more specifics of the blog post helps the blog perform better on social media.

When you discover that just changing the headline can have that kind of impact on your social strategies, don’t you think it’s time to rethink everything all over again?


We cannot stress enough on the fact that sharing the same content many times engages audience and brings in great traffic on your website. However, you must follow the 3 tips stated above to make sure your content gets its deserved attention.

Let us know what kind of results were you able to witness by posting content more than just once!

Image credits: Tomasz Tunguz
Article Source: Buffer