9 Ways To Promote Your Website After Launch
September 8th, 2017
One of the biggest mistakes you can commit after launching your new website is not creating a launch plan.
Must start by creating a Google Analytics account.
It allows you to measure the results of individual campaigns in real-time, compare the data to previous periods, and so much more. Google Analytics is an excellent marketing tool to start with if you want to know what’s working for your website and what’s not.
Next step is to implement the methods that bring good traffic to the site.
We have filtered out the 9 best ways to promote your website once it is out in the world:
1. PPC and CPM Advertisements
PPC (Pay Per Click) and CPM (Cost per thousand) advertisements are some of the common marketing strategies which help online businesses to market themselves.
You have to list down your potential keywords and set a budget with the advertiser for advertising on these keywords.
When users will search for your keywords, your advertisement will display on their screens, increasing the probability of getting more visitors through paid campaigns.
Another method you can implement on your website is- Google Adwords.
Google Adwords brings assured traffic to your website by targeting specific keywords. It is a flexible marketing platform that allows you to customize campaigns according to user location, interests, searches. The best part is you can experience the fast and transparent result.
2. Press Releases
There are many popular sites where you can post your press releases like PRWEB.com and 1888PRESSRELEASE.com. Based on different pricing, these allow you to feature links and images in your press release.
Most of them have the options for free submissions, so if this something new to you, you can try out their free version. When you submit a press release, the website’s admin verifies the content for quality and uniqueness.
Once everything is good to go, the PR is approved and posted. For every successful submission you post, you are looking at the increased credibility of your website as well as some backlinks.
You can also try out AudienceBloom that helps you publish content on the best media platforms. This helps you establish brand authority, awareness, and recognition along with significant benefits in search engine rankings.
3. Blogging and Guest Blogging
A blog on your website is like the cherry on a cake. It is an effective and engaging way to promote your website. Your blog should be the place where your readers may find all the information they are looking for.
You just need to keep in mind that your content is unique & engaging. The benefits of having an active blog are manifold, such as bringing more traffic and improving the SEO to name a few. Including a link in your blog or your guest post will allow you to get new visitors and also spread the word for your business.
4. Link Exchange
It’s time to go old school and follow the barter system.
Remember, there are many others who are trying to get their business noticed on the search engines. Reach out to others and work with them to feature your backlinks on their website and in return, and their backlink on yours. It is a simple trick that is quite effective, but always targets the websites with good ranking or is prepared for a serious backfire.
Before you go in for this method, make sure you check the Domain authority of the website you are bartering with. You can use Moz’s Open Site Explorer to check where the page ranks on Google.
5. Create Quality Infographics
Infographics are soon becoming the elements which go viral, and this is what we are looking for. These still remain one of the best ways to create quality backlinks and funnel down the potential traffic to a website.
A well thought of infographic will help your website reach out thousands of potential customers, so it should be the best you can do.
Building a good infographic is better than shelling out loads of money, and it is the easiest way to boost your website’s SEO.
6. Social Media
The era of social media has taken over the online marketing sphere.
If you haven’t already started Social media campaigns, you are losing on the table.
Having corporate social media accounts on all trending portals provides a business an interactive channel to reach out to the customers and the potential audience all at once.
You will soon realize that you are able to create healthy connections with the customers, and also get more business from your clients. Different social media accounts will play different roles, but they all will have one thing in common – these will prove to be an excellent platform to advertise and target the right audience.
The next step is to work on the ‘promotion’ game. You can run frequent contests and free giveaways to get more ‘likes’ and encourage the potential clients to fill up the contact information form.
Facebook and Twitter dominate the social media. Moreover, Linkedin and Twitter offer amazing platforms to generate leads through ads. Also, Instagram as well as Pinterest are catching up and should be on your list to promote your website.
7. Case Studies and Stories
People love to hear stories and memoirs, this is something we as humans have inherited from our ancestors. And the online world is no different.
Feel free to share your experiences, bitter or sweet, and tell your audience how you failed (or rather learned) in some cases and achieved success down the road. Case studies are one of the key tools which retain the reader’s interest till the end and give them a reason to revisit your website.
Another way you can try out on your website is to ask your readers if they agree or disagree with your beliefs and ask them to share their views.
We have presented our work in form of case studies to let our audience know our work process and strategy in form of a story.
Creating quality videos and uploading them on your YouTube channel can help you promote your content on one of the busiest portals on the web.
From there, not only will search engine spiders index your content, but it will also be possible for others, be it a business or an individual to embed your video on their posts and share it further over social media.
Remember, you do not need a million views on your video to drive traffic to your website. Instead, pay more attention to the Call To Actions that directs the audience to take the necessary step.
9. Wikipedia Article of Your Company
Wikipedia is one of the most popular and free encyclopedia. Here, you can post an article about your services, products, and information about your company.
The process of posting on Wikipedia may be a bit complex at first, but when Google ranks the Wikipedia articles over any other website, it is worth the efforts.
So what are you waiting for? If your website is ready, present it to the world with a bang!