When to design Split screens on your website

August 11th, 2017

One concept that is getting popular from the Google Material Design Theory is the Split Screen Design.

One screen is divided into 2 vertical halves that convey 2 messages on a single screen. The number of websites using this design theory in their designs is increasing. This is opening solutions for designers to say a lot more on a single screen.

From photos to well-defined illustrations, split screens give designers the liberty to experiment with the screen. They can use vibrant colors with text blocks that define the brand and say a lot more than before.

split screen web design

Gif Credits: DribbleSplit screen works the best when you want to promote 2 different things that are equally important. Rather than going for 2 different columns or rows that pop up 2 different messages, using a split screen is an easier choice.

Not only does a split screen design works well for your page, it also affects the user experience. It allows users to make rapid decisions and decrease the number of clicks.

If you look closer at the split screen design, here are the advantages that’ll come to your notice:

  • Captures user’s attention on the real message.
  • Plays on contrasts.
  • It is non conventional way to approach things.

Split screens also works for all types of devices and is responsive enough to fit all screen sizes. While the screen works well on big screens and tablets, designers can stack panels for small screens such as that of mobiles.Another advantage that comes with user experience is that designers can find plenty of design ideas as a variety of combinations are possible.Here’s how you can also use this trend:

How To Make The Most Of Split Screen Design

Since split screen design allows you to offer equal prominence to 2 different elements, you have the liberty to give dual importance that helps users to make quick and informed decisions. It’s like the yin and yang concept where users where users create a visual connection between the 2 elements.

The combination of vibrant colors and neat typography

Experts have been constantly discussing the combination of typography and colors. They are in the trend and many websites have been trying them with split screen designs and the results have been amazing. Good typography enhances the impact of the content and color adds to its value. Their unison is a perfect example of the ‘best of both worlds’.

Vibrant split screen

Image credits: Dribble

Draw users toward the action

The concept of putting the user focus on the call to action never goes wrong. Split screen design opens your options to design a graphic theme that highlights the call to action. Combine the space with a bold divide for extra supremeness that amounts the focus to the call to action on the screen.

split screen CTA

Image Credits: Dribble

Assume the screen as a card

The idea of split screen was to make the screen appear like a card. So, whenever you are designing a screen make sure you keep the card concept in your mind. Think of the screen as a container which should have 1 message and one CTA.

split screen designs

Image Credits: Dribble

For an example, there are 2 panels in this design. The panel on the left is a single card while one on the right has a pair of them. Stacking can have a huge impact on your design and you have liberty to perform it once you conceptually decide on it. Here’s Stikwood’s design where they have stacked the right panel with 4 different images.

split screens design

Image Credits: Dribble

Pro Tip: It is important that designers understand that stacking comes with a limitation. Stacking too many images might look cluttered and put customers off.

Create Visual Flow Between the 2 Screens

Another thing any designer needs to address is that there should be a relevant connection between the divided screens. Never stress your users to understand something that isn’t easy to understand. You can use color to make sure that the user feels the connection between the two visuals. The idea works perfectly when you use brand color against a contrasting shade.

An example of the same theory is Marka.

split screen

Another technique is layering a single element (e.g. text copy) across screens. This element can provide an additional level of cohesion: You can also layer the single element across the 2 screens. This establishes a correlation between the two screens and helps users know the business.

split screens

Image credits: Dribble

Another example of the screen continuation is the covered overlay:

Split screen design

Image Credits: Nathan Riley

The left and right screens are created in continuation on the Nath Riley website.

Animation that encourages the users to act

Studies prove that using quality animation with interactive effects make the user click. Just like the design of “Checkhow is Alive” persuades its users to find what type of character are they.

Split designs

Image credits: Google

Conclusion:

Split screen design brought in user experience apart from being fun, functional and responsive. However, when you try the split layout with content, it can be tough. Before you decide whether you should use a split screen for your website, here are few questions you need to ask yourself.

  1. Is there enough negative space to get the desired layout? How will you place your content?
  2. Will your user appreciate your design or get consumed?
  3. Is it OK to split your user’s attention in half?

Always remember, your main motive is to convey your message. Keeping in mind that with your content, you can try out different split designs for any website.

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