How to do On-Page SEO
How to do On-Page SEO

Over the past few years, On-Page SEO has become all about Content, Keywords and Meta descriptions. Despite so many Panda and Penguin updates Google’s ranking criteria hasn’t changed that much.

It still remains – User Experience. Google wants its users happy when they visit any webpage. They are happy when they are engaged. This is where On-Page SEO gets a fresh definition.

In this blog, we have explained some quick and easy ways to do On-Page SEO. It will not only boost your Google search rankings but also improve the User Experience of your website.

If you implement them you can significantly increase your website viewership.

Let’s Start:

Of course, in the On-Page SEO checklist, Content is KING! But, are you sure that besides so many SEO updates you understand what GOOGLE is looking for?

Remember our conversation about cleaning the mess inside? The Off-Page Optimization clearly explains why you need to advertise your website to rank it higher.

Here’s the deal:

When someone visits your website there are mostly 3 things that matter:

Speed of the website
Design of the website
Content published

Now Let’s discuss these points in detail

Speed of the website:

Whenever a user is searching information online, they are looking for fast and easy results.

If your website’s loading time exceeds 4 seconds, you are losing the game to someone with a better speed.

Practically, when user searches information online they click on multiple websites by opening the links in different tabs.

Now here’s a kicker:

The website that loads the fastest is the one that gets top priority by the user, besides it ranking on the checklist.

So, clearly, seconds matter to users when they are searching information online.

How a company increased 1% revenue by speeding website for every 1000 milliseconds?

In 2006, Amazon reported that by speeding up their website for every 1000 milliseconds, their revenue also increased by 1% each time.

It is crazy and it gets better:

It just takes 45 minutes to speed up any website and we are sure that anyone who is interested can do it. You ask how?

Venture Harbour explains us the best ways to improve your page load speed with some pretty simple steps. Some of them are:

Use a good theme for WordPress:

When it comes to SEO and speed, the designs of beautiful looking sites sometimes backfires. Prefer responsive WordPress themes that complements your digital marketing strategy.

Compress your images with WP Smush.it
Reduce the size of the image with excellent visual quality simply by installing WP smush.it plugin that works in background every time you upload an image.

Clean up your Database
WordPress database can get messy due to saved drafts, post revisions and deactivated plugins. The worst part is that all this clutters up in your database. Make a routine to clear up your database.

You can use Pingdom’s speed test tool to know the speed of your current web page. But also remember to check your competitor’s website and compare it with yours.

 The Design of the website:

Compelling designs are the best way to enhance user experience.

It is quite easy for you to analyze your design mistakes.

But, for better SEO, focussing too much on aesthetics and beauty is not of much significance. A neat design with useful content can do the trick.

Google offers the best User Experience and if by any chance your content and design are contradicting its conditions, it is impossible to maintain your website’s position.

Make sure that your website is mobile friendly. People usually operate web applications from their mobiles and if your website is not accessible, your rankings will definitely go low.

Content:

Good content in the form of writing, images, videos, and diagrams reduces bounce rates and increases user experience.

Now, how many times have you heard about “Quality Content”?

If you are blogging for some time, you would have definitely heard of it. You might have even searched “what is quality content” once and must have forgotten it by now.

Let’s get that straight:

Quality content is the content that generates clicks, reduces bounce rate and increases the dwell time.

How do you create quality content?

You research. The Content that you deliver is important and one of the best ways to deliver amazing content is by doing research before writing.

The world is full of opinions but people are looking for facts and that is the only way to influence them. Support your writing with real research on the topic.

“Research is not only a science but also an art and it is not easy. It requires honest and hard work with patience and perseverance. Not everyone is a born writer and authors can fall ill with headaches and backaches during the process of writing the research results.”

Simple Strategies that work for On-Page SEO:

1. Writing long and engaging content helps users

Long content is Google’s way of determining informational data. Make a point of writing 1900+ words on the topics you choose to get higher Google rankings.

Long and engaging content increases the dwell time ( the time spend on your website). Now, what happens when the dwell time increases?

Google thinks that you are helping the audience and automatically increases your rankings.

2. Using Subheadings in your post:

You might be wondering:

We all are well acquainted that subheadings make the content easier to read. So what’s new?

These are the examples of subheadings we generally see:

Subheadings

Here’s the deal:

Rather than just using simple headings, add something that captures attention.

Use benefits in subheadings to make your content engaging.

Subheadings Benefits

This simple trick can instantly boost the perceived value of your content. Readers will be interested to know what you have to offer.

The Power of Words:

Whenever someone is searching information over the web, they are looking for quick and simple results.

If you expect your readers to love your content and use the steps practically, make it easily accessible and fun to read.

You might be wondering:

What else can I improve?

You are delivering the best content to your audience, but still, you are not being searched over the internet. The reason is that your audience is probably getting bored by the way you deliver it.

It gets worse:

People will find your content useful and bookmark it to visit later (but they never do). They find information on other sites and practice them.

Here’s what you can do to make your content engaging:

  • Use Power Words:

Use power words like Today, Right Now,Fast, Works quickly, Step by Step, Simple, Quick in your blog post.

These words boost up your content and keep people interested. If you tell your audience that there’s a quick, simple and step by step method (for their search) coming up on your blog, they’ll stick around to read it.

  • Bucket Brigades:

You need to understand people’s mindset when you are creating a post.

Your intro decides the bounce rate of your page. If you start with long and detailed paragraphs, your users will surely skip your page and look for content that is easily delivered.

You can improve your content readability with the help of Bucket Brigades. “Words that make a conversation smooth and easy.”

For example:

- Here’s the deal
- Whats the bottom line?
- You might be wondering
- This is crazy
- It gets better/worse
- But here’s a kicker
- Want to know the best part?

We tactfully use these Bucket Brigades in our posts to keep the audience engaged and interested.

- The Expanded List Post
We just discussed how even useful content generates a high bounce rate.
The Expanded List Post is a way to automatically decrease the bounce rate by just a little effort.

To save people from information overload the Expanded List Post gives people excruciating detail for each item on the list, so that they can actually execute the tip with strategy.

Give step by step information including what sites to visit and exactly what to do, so that they do not visit other pages for details.

Trust us, your content will have a much higher perceived value.

Essential Fundamentals Tags:

Keyword:

Your Keywords help you in increasing your Google Ranking:

By adding keywords in your URLs, Title, Headings, and even Subheadings, you will automatically realize that your rankings have been increased.

Important: Make sure you are dropping your keyword in the first 100 words of your content.

You can also add modifiers like Best, Guide, Review, Checklist, current year, Latest etc. to your title as information is searched a lot with these modifiers.

How can you find keywords that will actually affect your rankings?

Here’s how:

Udemy:

Udemy is an online platform that helps you find suitable courses on specific subjects. Simply log on to Udemy and enter the keyword you have in your mind.

Just before pressing enter, go through the keyword list suggested by Udemy. Find the most appropriate one and search its status on Google AdWords.

Wikipedia:

Wikipedia is one of the most underrated websites of all times.

Ask Why?
Because the editors at Wikipedia have already done the hard work of finding the best-ranked keywords and no one is actually using them.

When you open a Wikipedia page on any topic,the left-hand side displays the table of contents for a particular topic.

Wikipedia

This is one of the best places to find excellent keywords for your blog.

Google gets happier when you use LSI keywords:

Whenever you are searching for a particular keyword, there are some LSI keywords suggested to you at the bottom of the page.

For instance, if we search “Best SEO Techniques of 2016” here are some suggestions by Google.

LSI Keywords

It is quite obvious that Google prefers these keywords and you can use these keywords in your content to be be visible over the web.

Work on the Title:

Take Ideas from Buzzfeed for Title:

Notice the type of headlines Buzzfeed go for.

Buzzfeed

These titles automatically catch readers attention.

Quora for better ideas:

You can easily learn what your audience is concerned about by logging into quora. It is one of the biggest platforms where people ask questions and speak their minds. The best part of Quora is that you can learn about people’s fears, admirations and choices at this unique platform.

The next time you are confused about the idea for your upcoming blog, log onto Quora.

Keywords in URL instantly boost your rankings by 25%

Avoid using ugly URLs like

http://www.illuminz.com/blog/28/7/2016/cat=SEO/best-seo-off-page-techniques/

Simply modify your keywords like this:

http://www.illuminz.com/best-seo-off-page-techniques/

Wrap your title in an H1 Tag

If you are using WordPress as your CMS, you won’t have to bother about this point.

However, if not, you need to check your website’s code and make sure your H1 tag wraps your title.

Title Tag:

It is important to modify your title tag and place the keywords in the beginning. The closer the keyword is towards the beginning, the more preference it will receive from the search engine .

Meta Description:

Your meta description should say all about the Page content. An optimized meta tag looks the best and is perceived well by the search engines and users.

Here’s an example of a well written Meta description:

Meta Description

 

Image Alt Tags:

If done right, images can generate large number of traffic to your website from the image based search engines (Google Images).
With just one right step, you can improve your rankings on Google.

How?

When you see an image of a baby crying, you instantly know what’s going on in the picture but that’s not the case with the search engine spiders. Help Google spiders by Alt Tag information.

Here are two ways by which you can add Alt Tag in your WordPress Backend:

In the source code:

Image Alt Tags

Or

By updating Media:

Media Update
HTTPS:

In 2014, Google officially announced that switching from HTTP to HTTPS will give the site a minor ranking boost.

This is quite obvious!

Google is not wrong to prefer sites that are trusted and certified.

Broken Link check:

In our Off Page SEO post, we have clearly stated that Broken Links do not affect your site rankings. But, they are a bad user experience.

Broken links might not affect your rankings but if they are fixed they will benefit them for sure. Add new redirections for your Broken links by analyzing on Online Broken Link Checker.

Sitemap:

If there are any changes in your website, sitemap reports that to the search engine. Not only they help in easy navigation, they also offer better visibility to the search engines to locate your site over the web.
Google Sitemaps uses a special (XML) format that is different from the ordinary HTML sitemap for visitors.

Google Webmaster tool(Google search console)

Rather than blindly starting off with your website’s SEO, you can use the Google Webmaster tool.

Google Webmaster Tool is a free SEO tool that gives you a basic understanding about your website. From your keyword ranking to website traffic, you can know everything.

Google Webmaster Tool

Add Social Sharing Buttons

Social sharing buttons does not have a direct impact on your rankings.
But they cannot be missed, as people like to share things that are interesting.

Placing social sharing buttons around your content can help you gain shares easily.

It’s user friendly and people will find it convenient to share with a single button rather than using copy & paste method.

What does an ideal web page look like:

  • One that is relevant to the specific topic
  • Includes the subject/topic in the title tag
  • Modified URL address
  • Modified image alt text
  • Linked back to the category page
  • If applicable, linked back to the subcategory page
  • Linked back to the home page

Conclusion:

To rank in search engines, it is important to optimize individual pages and gain relevant traffic. Also, make sure that you are focusing on the content as well as the HTML source page for higher rankings.

Today both B2B and B2C businesses have started implementing marketing strategies for better recognition.

On Page SEO has changed over the years and it is important for marketers to stay up-to-date with the newer techniques. Rather than opting those long and detailed methods, it is time to play smart and gain better results. We might sound dramatic when we say ON-PAGE SEO demands your commitment.

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